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The Net Promoter Score™ metric was initially deployed in the realm of very large businesses, but its core benefits are also what makes it most attractive to small & medium size businesses.
Core benefits of NPS™ as a customer loyalty Metric:
– Easy to understand
No need for a PhD in Mathematics to decipher the information like most customer satisfaction surveys
– Cost effective
Can be executed for a fraction of the cost of traditional customers satisfaction surveys
Industry and category benchmarks readily available
The Net Promoter Score™ metric has proven to be tremendously effective for many very large corporations. In fact, a significant number of publicly traded companies include their Net Promoter Score™ in their regular briefings to shareholders.
We are customer and employee survey specialists, and we want to ensure that every small and medium size business has the opportunity to gain the full benefit of this great tool.